Almost US$200,000 marketing and promotion budget (combined with Thailand Retail, Food & Hospitality Services 2009) has been allocated to promote the show in Thailand, 10- Nation ASEAN, Hong Kong, Taiwan, South Korea, Japan, Middle East, Australia, New Zealand, Europe and America. The marketing and promotion plans include:
In Thailand
	• Advertising and PR in newspapers, franchise, trade and related publications.
	• Show web site and web links.
	• Direct mail / invitation to 50,000 industry professionals both in Thailand and overseas.
	• E-Invitation / E-letter
	• 15 radio stations nationwide.
	• Press releases/ Press conferences

Overseas
	• Advertisement and PR in newspapers, franchise and trade related publications.
	• Direct mails to industry professionals
	• E-Invitation / E-letter
	• Press releases
	• Web links